My design journey is driven by curiosity. I grew personally and professionally as my beliefs shifted from the fascination for industrial design and experimentation with materials towards integrating methods that encourage problem-solving and looking into the future of products, services and systems. 

During my Bachelor's in Product Design and work experiences, I designed for sustainable production in collaboration with manufacturers & users, designed exhibitions/learning experiences and co-creation workshops to enhance bio-economy participation. 

 

However, in this complex world, it doesn't seem easy to make a positive impact based on behaviour and the different parties in the ecosystem with their own beliefs.

Curious about how we can create sustainable transformation and pursue social design, I started my Master' at TU Delft. I learned how to integrate users, stakeholders and make the necessary steps towards the imagined future vision.

 

Here I learned the methods and tools for problem-solving in multidisciplinary teams and how to discover what people want with experimentation like Problem / Solution Fit. 

Facilitating creativity and reflective processes became my most significant energy factor and which got strengthened during my time at MakerLab.
Where I officially grew as an Innovation Coach and Experiment Designer.  

 

Now I am better equipped to create awareness and make actionable steps towards a positive future transformation. 

 

How would you create actual change?

 

Let's be creative, test and experiment together. 

I see people as the centre of a complex system. We need to be aware of the value creation of experiences in the different layers of a system. Tangibility is key.

We want everyone to be able to imagine their present and future experiences. 

Using prototypes that can quickly provide values or map the journeys of users and stakeholders.