Mental Models
in Healthcare Research & Journeymapping
Mapping Minds in Healthcare
A design approach to identify mental models, their dynamics, and their effect on the acceptability and awareness of complex service systems
Leah Putman, Shuxian Qian, Melissa Kramer
Mental Model Research for Systemic Impact
The investigation of the mental models can help systemic designers to gain a deeper level of empathy towards humans in order to tackle the complexity of healthcare systems. Moreover, the creation of new methods to identify mental models can serve as a basis for future in-depth research and design for different fields.

Scope
We engaged students to find out more about their mental models, specifically their expectations and experiences, visiting a general practitioner in the Netherlands. Within these students, we used purposeful random sampling targeting several subgroups.
Research Method

Visuals to trigger memories
Initial questions to see the full breadth of the research area
Deep reflection questions that move from general to specific
Follow up questions to follow the passion
Ask for expectations
Ask for surprise
Analysis

Two-way thinking: Participants sometimes consider different possibilities from different perspectives due to the diverse roles they have in a system.
Empathy to others: Participants will step in others’ shoes unconsciously.
Awareness of mental model shifting by self-reflection: Participants are aware of the change in their way of thinking when they reflect on their experience.
Limitation of ideal by past experiences: Ideals are limited by what participants think as a kind of the “best of” their past experiences.
Impact of stereotype for expectations: Participants will base their expectations on a stereotype or partial information that overtakes other influences in the mental model.